Enquiries, trials, classes, invoices, payroll and month-end in one system, so nothing depends on someone remembering it.
Five scenes every owner recognises, and what changes once a system is watching.
The family has not decided to quit. They are waiting to be remembered, and the only reminder lived in somebody's head.
With Biru the renewal lands on the front desk's list a week before it lapses, with a name against it.
Three weeks pass. The phone stays quiet.The list does the remembering.
They loved the trial class. Someone wrote "call back Monday" on a note, and Monday buried it.
With Biru every trial that attended and did not join is a card with an owner, closed only with an outcome.
The note is under Monday's paperwork.A card with an owner, closed with an outcome.
The class looks full on the timetable. One of those names stopped coming in June, and a new family is being told there is no space.
With Biru every seat is tied to the package paying for it. When the package ends, the seat frees itself.
A phantom student holds a seat you could sell.The seat frees itself when the money stops.
Every enquiry, every parent conversation, every promise made at the counter lived on one personal phone. The phone resigned too.
With Biru the academy's own number is answered from one shared team inbox. The conversations belong to the academy.
A resignation takes the customer list with it.One shared inbox. The chats stay.
A parent messages three academies once the children are asleep. The first good reply usually wins, and nobody at yours is awake.
With Biru your own WhatsApp number answers in seconds, with real prices and the places actually open, because it reads the system that runs the academy.
By morning, the family has booked elsewhere.Answered in seconds, from the real timetable.
A chatbot catches the fifth. A system catches all five.
Each of these tools works on its own. The leaks live in the handovers between them. Biru is one system, so there is nothing to hand over.
Running on memory
Students, packages and attendance, kept by hand
Every enquiry lands on one person's WhatsApp
Who to call today lives in someone's head
Month-end, re-typed into the accounts
"How are we doing?" has no single answer
Every handover between tools is a gap. Every gap leaks.
Running on Biru
answered in seconds
booked and followed up
sold and tied to a seat
uses up a class
one cart, one invoice
paid on classes taught
exported, not re-typed
The data flows. Nobody re-types.
Every renewal, trial and enquiry lands on someone's list, every morning. Nothing depends on memory.
From the first WhatsApp message to the closed books. The data flows; nobody re-types.
Approvals, an audit trail, roles per branch, and your data exports back out.
What changes in the first month, in the owner's words.
Every seat is tied to the package paying for it, so the places you can sell are never held by a student who left. True open seats, counted for each date.
Two siblings and three packages on one invoice. Corrections are credit notes, never silent edits. Month-end is a ready-to-import file your accountant checks, not a weekend of re-typing.
Paid for exactly what they taught, with every figure showing its working. A finalised month is locked, and every coach can see the criteria for their next level.
Classes left, receipts, progress and make-up classes, in an app wearing your academy's colours. The front desk gets its day back.
"Before, we were using off the shelf scheduling tools that felt messy and limited. With Biru, running the school feels much easier. The numbers are clearer, and we can handle growth with more confidence."
From RM 2,000 / year
Priced annually, by what you run. The basics start at RM 2,000 a year; every module together is RM 15,000. One contract, one login, nothing to join up.
Not an academy? The same engine also runs tuition centres, fitness and yoga studios, sports clubs, therapy clinics, childcare, driving schools, beauty and wellness, and corporate training. We scope the fit together before anything is promised.
Biru is the operating system an academy runs on — scheduling, attendance, class packages, billing, payroll, a parent app and a WhatsApp assistant in one system, built in Malaysia for swim, badminton, music, dance, martial arts and tuition academies.
A chatbot answers messages. Biru is what it answers from — the live timetable, real prices, your actual families. The assistant is the front door; everything behind the door is the product.
It is built to stop. Money, complaints and anything sensitive go straight to a person. It never invents a discount, and nothing it proposes enters your records until a staff member says yes.
They learn their screen, not the system. A coach sees the register, the front desk sees the list and the inbox. Three menus, not thirty, and a short guide for every job.
Each academy is isolated from every other. Families' and staff details are encrypted in the database itself, every change is logged with who, what and when, and a departed staff member is locked out within a minute.
Your data exports back out — students, history, the lot. We would rather win you every month than lock the door.
Days, not months. Your students and history are imported, not retyped, so day one looks like year three.